Plena enters Turkish market

Thrakon expanded its operations and has begun to implement its strategy to operate a sales force in Turkey. The new Turkish team will sell the products produced in Thrakon Greece’s factories as well as products sourced in Turkey. The new plaster/mortar system, ETICS, will also be marketed in Turkey. Thrakon’s new manager for the Turkish operation, Fatih Doganay, was previously responsible for Maxit’s Sales force in Turkey.